REAL PEOPLE CASTING

 

OUR HISTORY

 

Back in the pre-digital days, when we needed to find real people, our team would hit the streets, combing beaches, canvassing public parks, and lingering outside busy office buildings, restaurants, and department stores. We were on the lookout for that next interesting face and story. Equipped with DGC baseball caps, clipboards, and Polaroid cameras, we roamed the winding streets of the concrete jungle. This was real people casting at its finest. We expanded our search based on project needs, from small towns in New Jersey for a local bank, to Boston, Massachusetts for a cell phone company, and all the way down to Savannah, Georgia for Miller Beer. There were no limits to where we would travel. Today, we combine that rich experience with cutting-edge technology to find the best talent in an increasingly digital world.

 

EVERYONE HAS A STORY TO TELL

 

For each real people casting project, we receive hundreds of emails, filled with pictures, stories, and reasons people want to be considered for a project.  We carefully review each email to select the individuals who will best suit the campaign. Even those who are not selected receive a response, thanking them for sharing their story. We believe everyone deserves a response, and we always remember that we are representatives of our clients’ brand.

 

IT'S ALL ABOUT BEING COMFORTABLE

 

Our casting sessions are comfortable, they are private, and usually done in each person's home via remote. People who are not used to being on camera need to feel a sense of trust and comfort to share their story. This is where we excel. We know the right questions to ask and take the time to listen and respond. Our team creates the perfect environment for people to let their guard down and open their hearts.