BOOM! By Cindy Joseph Cosmetics


Boom! was a search for 'women of a certain age' who are comfortable in their own skin. We needed women who not only have the natural looks, but they have to be very articulate and have a story to tell.


This was a nationwide casting. For the first portion of the campaign we reviewed over 500 submissions. Many came to our live casting, others submitted videos. Out of this group, we were able to book 20 women.

Below are just a few.